Best choice in Fashion & Jewellery "SOFT"

Society of fashion technology (SOFT) is a 7 years old institute started by young and dynamic entreprenuer Suvidha Patil, which specializes in Fashion Design and Jewellery Design and has provided its knowledge to more than 2000 students all over India so far।

The institute is located in Malad (East) and Andheri (West) in Mumbai which consists of air-conditioned class rooms, fully equipped computer lab, a well learned library, personalized attention, canalizing students potential through correct guidance and counseling।

Our team of faculties is highly experienced in their fields। We are committed to give the best of our services, such that our students pass out with flying colors in this field and succeed in their careers.

Why choose SOFT for Fashion & Jewellery?

Soft main goal is to give the very best to the students, which we do by regularly monitoring and upgrading syllabus by employing industries most competitive faculties as well as involving professionals। We also ensure regular workshops and field visits for the students. Soft primary objective starts with students and ends with students. Growth and maximum growth of student is the main aim, as we believe that soft's growth is directly related to our student's growth. Our aim is not only to be one of the leading institutes in Mumbai but the whole of India.

Name of The Institute :- Society Of Fashion Technology
Director :- Mrs. Suvidha Patil
Event organised by :- Mrs. Suvidha PatilEvent
Sponsored by:- Cottons by Century, Micro Max (mobile phones), Sailee builders and developers, 104 fever.
Fashion Choreographer :- Mr. Shane Lonen
Models :- Rakhi Kushwaha, Neha Laddha, Trishi Dua, Seema Baid, Hiral Mehta, Darshana Jadhav, Chitra Jain, Durhesh Nagar, Zeeshan Hazmi, Dalip Jain, Sahil Phull

By: Archana Shah

“DESH DROHI” synopsis

(A FILM BY JAGDISH SHARMA)(PRODUCED BY KAMAAL RASHID KHAN)

Just like how media plays a major role in our day-to-day life, in the same way it plays an important role in our film.The hero of our film, named “Raja” out of frustration leaves his family and comes to Mumbai in search of a job as well as Shekhar his friend.In his village, his father is a farmer by profession, who loves him a lot. A girl named ‘Neha’ is also madly in love with him.Raja finds his friend in Mumbai Shekhar doing the job of a Watchman. Shekhar offers the same job to Raja but Raja refuses this offer because he has big dreams and wants to fulfill them.He meets a girl in Mumbai named Sonia, who is the heroine of our film. Sonia is working for a man named “Baba Bahadur” who deals in drugs. Sonia has a brother who is dumb.When Raja and Sonia meet for first time, Raja repeatedly at various times and places. Their relationship grows gradually.Raja soon realies that North Indians are not liked by the Mumbai Kars, where as Raja has the feeling of equality and believes that all should live with love.On the other hand, there is a north Indian leader named ‘Shrivastav’. Shrivastav is a role model for all the North-Indians. But in reality he is like any other politician. He uses people for his own selfish needs.There are other politicians as well like chief-minister, vice chief minister, home minister etc. The use common man for their selfish motives.A city based Mafia and drug dealer named Rajan Patil is also working under these great politicians.Media wants to reveal all this corruption to public through television and news papers.As Sonia is working for Bahdur she has an enemity of Rajan Patil.Sonia beats the men of Rajan Patil in an open market.In order to take a revenge. Rajan Patil sends his brother to teach Sonia a lesson.Raja arrives to rescue Sonia and unfortunately he kills Rajan Patil’s brother.Rajan Patil gives the contract of killing Sonia and Raja to an inspector, Rajesh Sharma. Instead of doing so, he is killed by Raja.Due to all this, Mafia and police become rivals of Raja & Sonia.In order to save Raja from the policemen, Sonia brings Raja to her aunt’s place. In that house itself, news flashes on TV that police is in search of Raja & Sonia.In this process. Raja & Sonia go throught many painful and dreadful circumstances. Baba Bahadur double crosses them. But, Shrivastav helps them. In reality Shrivastav also double-crosses them…….This whole episode becomes the ‘hot-cake’ for television news channel….On young Inspector Kuldeep Kaushal takes an oath to arrest Raja.At one moment, audience come to know that kuldeep is Neha’s husband. Neha, who loved Raja in the village.. Raja meets Shekhar as a contract killer… Shekhar and Raja finally become friends.When Raja Realises that the whole political system is corrupt, he starts killing all the villains one by one.Media gets in search of this hidden man who is killing people.Towards the climax, Raja’s final target is Shrivastav. He kills Shrivastav with the help of Kuldeep.This event is covered by the media.Finally Raja takes Sonia and gets back to his village.

By: Rahul Khanna

Fox STAR Studios Signs Multiple Film Deal With Leading Bollywood Producer Vipul Amrutlal Shah

Fox STAR Studios Signs Multiple Film Deal With Leading Bollywood Producer Vipul Amrutlal Shah

London, October 4, 2008: Fox STAR Studios, a pan-Asian joint venture between Twentieth Century Fox and STAR, today announced its first major move in Indian cinema - a multiple-film deal with producer Vipul Amrutlal Shah. One of the most consistent and successful producers and directors in Hindi cinema, Shah's hits include "Namastey London" and "Singh is Kinng"; the latter film, released in August, broke records by taking the biggest opening ever for a Hindi film (Opening weekend GBO $16.1M), and has become one of the top-grossing Bollywood films of all time.

The Fox STAR Studios India deal includes the development and production of a visual effects-driven fantasy action movie and a contemporary romantic comedy as well as a first look deal on Shah's future projects. The VFX event film will be supported by a team of top visual effects directors from Hollywood and supervised by Fox's multiple award-winning in-house visual effects team.

Jim Gianopulos, Chairman and CEO of Fox Filmed Entertainment, said, "We are delighted to announce our creative partnership with Vipul Shah. His talent and demonstrated understanding of Indian audiences, together with our Studio's marketing and financial expertise, will provide audiences of Indian cinema with films that will set new benchmarks in India and around the world. Vipul is a valuable part of our creative plans, and we are looking forward to a fruitful long-term relationship with him."

Vipul Amrutlal Shah said, "I am extremely excited to work with Fox STAR Studios India. I have always believed in growing and surprising my audiences with every film I work on. The deal with Fox STAR Studios gives me the opportunity to develop innovative concepts and work with the best talent to create films that will appeal to audiences around the globe. This is the future for Indian cinema - we have to partner with the best technical and creative talent from around the world while yet keeping the Indian soul in our films intact."

Said Sanford Panitch, President of Fox International Productions, "We are excited about this first step in our growth and are committed to building relationships in Bollywood with like minded producers and we hope to add value to the creative production process – by bringing the latest VFX and animation technology to Bollywood productions."

Fox STAR Studios is a joint venture company formed between Twentieth Century Fox and STAR, Asia's leading media company, to produce world-class local-language films for worldwide distribution. The global studio expertise of Twentieth Century Fox and STAR's unmatched broadcasting and marketing network gives Fox STAR Studios India a distinctive edge in the business of Bollywood film production and distribution in India.

Paul Aiello, CEO of STAR said, "As the leading broadcaster in India, STAR fully understands the importance of partnering with inspired local talent in order to build a strong connection with the audience. We are thus very happy to join hands with leading producer Vipul Shah who has a well established track record of producing high quality box office hits. This tie-up sets the table for some truly groundbreaking cinematic releases which I am confident will enthrall audiences in India and across the world."

Vijay Singh, CEO of Fox STAR Studios India said, "It is just amazing how Indian cinema has continued to reinvent itself and is today the best expression of popular Indian culture. Our relationship with Vipul is special – a shared vision to create global quality content, but with an Indian soul for Indian audiences across the world. We are committed to accessing and demonstrating Twentieth Century Fox and STAR's global strengths in the development, production, distribution and marketing of Bollywood films."

The Indian Film industry is expected to nearly double in size over the next five years – from $ 2.4 billion in 2007 to $ 4.4 billion in 2012. so there is tremendous opportunity to grow", Vijay Singh added.

About Fox STAR Studios:Fox STAR Studios is a joint venture between Twentieth Century Fox, one of the world's largest producers and distributors of motion pictures and STAR, Asia's leading media company to produce world-class local-language films in Asia for worldwide distribution. The joint venture is making its first foray in India and will soon expand into other markets including Greater China and South East Asia.